It’s tuesday so I’ve just finished watching an episode of Below Deck Australia.

I recently helped a client save nearly $500 a year while sending more traffic to her website—all by creating a mobile-friendly links page directly on her site. Think of it like upgrading from a cramped crew cabin to the owner’s suite.

If you have an Instagram account, chances are you’re using LinkTree or a similar service to house multiple links in your bio. While it might seem like smooth sailing, there are plenty of reasons to ditch the third-party yacht and take control of your own digital vessel.

⚓ Why Your Website Should Be Your Links Page ⚓

1. Better Branding & Customisation

Your website is your superyacht, and every detail should match your brand’s luxe vibe. With your own links page, you can customise colors, fonts, and layout without LinkTree’s limitations—ensuring your brand experience is as seamless as a five-star charter.

2. Improved SEO

Every visit to your website is like a prime dockside berth—it boosts your visibility. By keeping traffic on your own site, instead of redirecting it through LinkTree’s waters, you strengthen your SEO and help Google recognize your brand as a top-tier destination.

3. Analytics & Tracking

Want to know exactly where your audience is docking? When your links live on your website, you get access to detailed analytics, helping you fine-tune your marketing strategy without relying on third-party data.

4. Endless Link Possibilities

Unlike LinkTree’s limited deck space, your website gives you full control. Add unlimited links, showcase your latest blog posts, or include a short bio—whatever helps your audience find what they need, just like a well-organized yacht charter itinerary.

🌊 Final Thoughts – Stay in Control of Your Own Superyacht 🌊

Honestly, it’s a no-brainer. Using your own website for your Instagram links page keeps visitors in your ecosystem, strengthens your SEO, and lets you steer your brand exactly where you want it to go.

Why send your traffic adrift when you can keep it on board? Book your /links page with Chloe today and ensure your brand stays on course, just like a well-run Below Deck crew.